Design & production
We aim in all our work for an optimum interaction of design and text, so designers are part of the project team from the beginning. They make the words, the pictures and the other graphics interact in order to maximise reader interest and satisfaction.
In turn, we prepare messages with the design in mind, essential if the final product is screen based, interactive or instructional. Good design doesn’t simply look pretty: it helps get the message across.
Whether it’s a simple monochrome text or a lush full colour product, good design adds value by keeping the reader’s interest, enhancing the readability of the text and encouraging readers to act.
Our design process may start with research into the audience’s design preferences and expectations. Our strategic approach is to spell out the job the design is expected to do and shape a process to suit. For example, for a specialised design like a logo, we’ll investigate the organisation, it’s people and vision, and catalogue usage opportunities and constraints. We’ll also advise on logo usage rules.
Our designers then prepare roughs, work through them with you and, if necessary, prepare more roughs until you are satisfied the design is doing its job. We then engage the photographers, illustrators and animators to create the graphics to bring the products alive. Finally, finished art is prepared for your approval.
Prepress / printing / distribution
You probably don’t want to know about our prepress, scanning, film, print and distribution services. We keep reliable, quality suppliers for each different category of work, and watch them with an eagle eye. All substantial goods and services are competitively quoted.
Thus, you get good prices, without the pain of actually having to do anything. If this sounds appealing, then you’ve probably tried doing it all yourself.